Last Updated: 7/24/2026

1. Introduction

This Privacy Policy explains how Grace Electric (“we,” “us,” “our”) collects, uses, and discloses information when you visit our website https://graceelectric.biz/ (the “Website”).

By using the Website, you agree to this Privacy Policy.

2. Information We Collect

We collect information in three main ways:

2.1 Information You Provide (Lead Form via GravityForms)

When you submit our lead request form, we collect:

• Name (First, Last)
• Email
• Phone
• Service Needed (e.g., Residential Electrical)
• Service Address (Street Address, Address Line 2, City, State, ZIP Code)
• Comments/Questions

2.2 Information Collected Automatically (Analytics / Monitoring)

When you visit the Website, we may collect:

• Device/browser information (e.g., browser type, device type)
• IP address and approximate location (often derived from IP)
• Pages viewed and time spent
• Referring/exit pages and browsing behavior
• Event/usage data related to how you interact with the Website

2.3 Cookies & Similar Technologies

We (and our service providers) may use cookies or similar technologies to:

• Understand how visitors use the Website
• Improve the Website’s content and performance
• Support analytics and monitoring, including performance measurement and user behavior analysis (such as heatmaps/session replay where applicable)

These technologies may collect certain information automatically, such as device/browser details and interaction data.

Cookie consent notice: We currently do not have a cookie consent banner that lets you opt in/out of specific tracking technologies. You may still be able to manage cookies through your browser settings.

2.4 Browser Controls

• You can usually control cookies through your browser settings (e.g., blocking cookies, deleting cookies, or setting preferences). If you disable cookies, some features of the Website may not work as intended.

3. Tools We Use (Disclosures)

We use the following third-party services:

3.1 Google Analytics

• Used to analyze how visitors use the Website.
• Learn more about Google Analytics: https://policies.google.com/privacy

3.2 Google Tag Manager

• Used to manage tags and deploy marketing/analytics scripts on the Website.

3.3 Microsoft Clarity

• Used to understand how users interact with the Website (including session replay/heatmaps).
• Learn more: https://clarity.microsoft.com/privacy

3.4 Google Search Console

• Used to help us understand search performance and indexing for the Website.

Note: Some of these tools may use cookies or similar technologies to collect usage and interaction data in order to measure and improve the Website. The specific data collected and retention practices are governed by the respective third-party providers’ privacy policies.

4. How We Use Information

We use the information we collect for purposes such as:

• Responding to inquiries submitted through the lead form
• Scheduling/coordination of service discussions and follow-up (when applicable)
• Providing customer service, including answering questions
• Improving the Website (content, design, performance)
• Analyzing traffic and site performance using analytics tools
• Sending marketing emails to subscribers who opt in to our newsletter

5. Marketing Emails & Newsletter Subscriptions

If you subscribe to our newsletter, we will use the email address you provide to send you marketing emails and updates.

• Opt-in method: When you enter your email address in the section titled “Subscribe to our newsletter,” you are requesting to receive emails from us.
• Unsubscribe: You can unsubscribe using the unsubscribe link included in each marketing email, or by contacting us using the information in Section 15.
• Service communications: Even if you unsubscribe from marketing emails, we may still contact you about inquiries you submit through our lead forms.

6. Legal Bases (If Applicable)

Depending on your location, we may rely on different legal bases for processing information, such as:

• Consent (e.g., newsletter subscription)
• Legitimate interests (e.g., improving the Website and responding to inquiries)
• Performance of a contract / taking steps at your request (e.g., responding to service requests)
• Legal compliance

7. How We Share Information

We do not sell personal information for money.

We may share information with:

• Service providers who help operate our Website (hosting, email delivery, form handling, analytics/monitoring)
• Payment providers [you said none currently] — not applicable if you truly do not process payments
• Professional advisors (e.g., IT support, legal/financial advisors) as needed
• Legal/regulatory authorities when required by law

We may also share information in connection with a business transaction (e.g., merger or asset sale), subject to applicable law.

8. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• Processing and responding to inquiries
• Maintaining records related to service coordination and communications
• Fulfilling legal obligations
• Enforcing our Terms

Retention periods may vary depending on the type of data and how long we have an active business need.

9. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information.

However:

• No method of transmission over the internet or electronic storage is 100% secure.
• We cannot guarantee absolute security.

10. Your Choices & Rights

Depending on your location and applicable law, you may have rights such as:

• Access to your personal information
• Correction of inaccurate information
• Deletion of certain information
• Objecting to certain processing (including marketing communications)
• Restricting or limiting processing in certain circumstances

To make a request, contact us using the information below.

11. Children’s Privacy

The Website is not intended for children under 13. We do not knowingly collect personal information from children.

If you believe a child has provided personal information, contact us to request deletion.

12. International Visitors

If you access the Website from outside the United States, your information may be processed in the United States or other countries where our service providers operate.

13. Third-Party Links

This Privacy Policy applies only to the Website. We are not responsible for privacy practices of third-party websites you may access through links.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date will reflect when changes were made. Continued use of the Website after updates means you accept the revised policy.

15. Contact Us

For privacy questions, requests, or concerns:

• Email: dylan@graceelectric.biz
• Phone: 509-553-2919
• Address: PO Box 834, Tekoa, WA 99033